As a music journalist, I receive a rather large number of press releases and pitches from a countless number of publicists and PR agents. Over the years, I’ve learned to sift through the sheer mass of these releases, preferring only to pursue musics sent by those with both a curated focus and a discerning taste. Some of these folks are constantly at the cutting age of “21st century music,” and falling behind on the bands they are representing means falling behind on what is current and relevant to the most discerning, critical-minded listeners in today’s vast musical world.
If music was to follow the global changes that have taken place over the past 50-odd years, what “should” it sound like today? I sometimes feel like I’m behind the times, simply because I’m still listening to bands that use instruments, and have real people playing them. Walk into these avant-garde venues in the deepest and most subterranean rooms in Brooklyn and, these days, and you’ll typically find one person controlling an array of equipment that is only sold in stores that opened within the past 10-20 years. Stores that are completely foreign to me. Take the guitar store down the street from my apartment, for example. Years back, it was a guitar store and a used guitar store split in two. Now, the used side is gone and it’s been replaced by a “studio” department that sells everything from oscillators to monitors to samplers to stuff where I really don’t know what I’m talking about. It’s a far cry from the four-tracks and basic studio equipment that The Beatles revolutionized on Sgt Peppers, or the drum machines and flangers of the 70s and 80s.